Chapter 2 – Getting Noticed – Planning The Video

Checklist from Chapter 1 – You should already have:
1) Computer, microphone and web camera
2) Skype Account

Now you’re ready for Chapter 2: Getting Noticed – Planning The Video

Screen Shot 2015-01-28 at 15.42.08Simply put, a video is one of the best ways to distinguish yourself from the competition to a client looking for language classes.The first question is, what is the best type of video?

To find out, do a quick Youtube search for “English Teacher Skype” (the most typical search criteria from clients) – Click here to take you directly to the results.

Scroll through the first 5 pages. What do you see? Well, firstly, there are a lot of English teachers! I remember being a little put off by this, thinking why bother as the market is already saturated. Not True! The demand for Online English Teachers far outweighs the supply.

Study the amount of views each video has received in relation to how long it’s been online, There are a lot of low-viewed videos and watching them perhaps gives you a good indication as to why. The teachers are in a room with a sterile background and don’t seem to too enthusiastic about what they’re saying. Potential clients will quickly pick up on this and click away.

I drew the following conclusions from analysing the list:

1) Keep the video length to under 2 minutes.
2) Think about everything the viewer can see (both your appearance and your background).
3) Teacher’s don’t show off their teaching ability.

So what can you do to keep clients interested? My tips would be:

– Find a background that’s attractive and peaceful. Don’t be afraid to go outside (just make sure background noise is limited).
– Write down what you are going to say and memorise it! When talking directly to the camera, you want to maintain eye contact and avoid looking away. It may take a few takes (my original video took 36 takes) but it just looks more professional!
– Create two videos: 1) an introduction based video and 2) a demo lesson
(the links will take you to my two videos).

Comparing the number of views between the two, you’ll see the demo lesson has performed much better. This is because the viewers see you as a teacher, they see a dialogue, rather than a monologue. Think about a script for your demo video and in the next chapter, we’ll go into more detail about how to produce it. See you in Chapter 3!

About DanTheEnglishTeacher

Hi, I'm Dan. I'm an enthusiastic English teacher, excited by what the future holds for the industry and doing my very best to contribute to it. I'll primarily use this blog to share my ESL lesson plans with fellow teachers and I'm always keen to discuss different methods and processes to optimise ESL lessons. My virtual door is always open :)
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